17 MULTI-PARTNER ALLIANCES
Multi-partner alliances (or multi-lateral alliances) are partnerships formed by more than two parties. A multi-partner alliance enables firms to align multiple sets of complementary resources, often with the aim of creating additional synergies or complying with increasing customer demands. Examples of multi-partner alliances can be found in a variety of industries, from the semiconductor and airline industries to agri-food industries. If properly managed, a multi-partner alliance strategy can be a win–win situation for all parties involved. However, whereas dealing with adversity is relatively straightforward in an alliance with only two partners, governance within a multi-partner alliance ...
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