18 ALLIANCE PORTFOLIOS
A firm may maintain multiple alliance relationships that, together, constitute a firm’s alliance portfolio. By extending their focus beyond the management of single alliances to one that incorporates their alliance portfolios, firms gain additional opportunities to enhance their competitive advantage. A central issue then becomes how a firm can generate, configure and develop a high-performing alliance portfolio, as firm performance depends not only on the success or failure of single alliances, but also on the firm’s bundle of alliances. To realize portfolio synergies, firms must proactively design and manage the linkages and interdependencies between their partners of different alliances. ...
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