27 STRATEGIC ALLIANCE MANAGEMENT
Science and art
A thorough understanding of strategic alliance management is a prerequisite for the twenty-first century, when successful alliances are, and will continue to become increasingly, critical strategic tools in firms’ competitive arsenals. They appear in many forms and offer a wide range of benefits—economies of scale, reduced competition, innovation, sustainability and profits, to name just a few. Paradoxically, even as firms increase their focus on and use of alliances, failure rates seem to keep climbing. To disentangle the difference between alliance success and failure, we have connected existing theoretical and practical insights to present a much needed, coherent, ...
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