June 2023
Intermediate to advanced
470 pages
19h 51m
English
Content preview from Strategic Alliance Management, 3rd Edition
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FIGURES
- 1.1 Alliance development stages
- 1.2 Structure of the book
- 2.1 Decision-making steps: alliance strategy formulation
- 3.1 Decision-making steps: alliance partner selection
- 4.1 Decision-making steps: alliance negotiation
- 5.1 Alliance mirror design
- 5.2 Decision-making steps: alliance design
- 6.1 Decision-making steps: alliance launch
- 7.1 Decision-making steps: alliance management
- 8.1 Decision-making steps: alliance evaluation
- 9.1 Decision-making steps: alliance termination
- 10.1 Alliance development framework: supplier alliances
- 11.1 Alliance development framework: learning alliances
- 12.1 Alliance development framework: co-branding alliances
- 13.1 Alliance development framework: international alliances
- 14.1 Alliance development framework: asymmetrical ...