Strategic Alliance Management, 3rd Edition

PREFACE

Since the first (2012) and second edition (2017) of Strategic Alliance Management, the world has changed dramatically. Spurred by technological advancements (e.g. cloud computing, artificial intelligence, blockchain technology), firms increasingly operate at a global scale. By contrast, globalization intertwines with an increasing awareness that a firm’s responsibility extends beyond profit-maximization—firms also have a responsibility to assume ownership of ecological and societal challenges. The common denominator across these developments however is that strategic alliances are and will remain cornerstones for the (competitive) strategy of many firms and (non-profit) organizations, enabling them to achieve objectives that otherwise ...