June 2023
Intermediate to advanced
470 pages
19h 51m
English
Content preview from Strategic Alliance Management, 3rd Edition
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STRATEGIC ALLIANCE MANAGEMENT
Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, coopetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset.
This fully revised third edition leverages the book’s strengths in marrying theory with practical insight. All ...