E

  • Earned media, 211

  • Economic downturn, 26, 27

  • Economic profit, 347

  • Economies of scale, 486

  • Ego needs, 64

  • Emotional branding, 9092

  • Emotional modifier, 68

  • Empirical generalizations, 226227

  • Engaged customers, 94, 96, 396

  • Engagement, 93

  • Entertainment industries, 1819

  • Entertainment licensing, 249

  • Entity theorists, 440

  • Environmentally concerned corporate image association, 385

  • Equalization price, 342

  • Equity Engine, 323324

  • Erdem, Tülin, 342

  • Erickson, Gary, 151

  • ESPN, 214, 371

  • Essential Action, 44

  • Ethnography, 298

  • Event marketing and sponsorships, 211216
  • Eveready, 130

  • Everyday low pricing (EDLP), ...

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