Strategic Employee Surveys

Chapter 5. Employee Surveys as Leading Indicators

Employee survey results can serve as leading indicators of business success. This is the most proactive, or "offensive," reason for conducting a survey and is becoming an increasingly common reason in the globalized, competitive marketplace. More management teams have come to believe not only that a more positive and engaged workforce will deliver stronger business performance, but that superior results can be achieved by understanding and taking action on employee survey-based leading indicators of business success. Still, this purpose for conducting an employee survey is in actual practice neither fully understood nor fully optimized. In this chapter, I provide a brief overview of the history ...