Vision and Goals

We found that the keystone to innovation embedment was, without doubt, a clear vision and set of goals. A well-constructed vision provided an emotive description of the desired dream state and made it come alive to recipients. Our vision was powerful in that it connoted a common message to a diverse audience, while at the same time motivating and stirring their imagination.

While tapping into the emotions and passions of people, our vision was also bolstered by a set of goals that added clarity and specific direction. Both vision creation and goal setting were the accountability of our leaders. Goals delimited the vision to options that the leaders selected as the best methods for vision deployment. They also helped ...

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