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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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2. Outliers from a Theoretical and Methodological Perspective

Before we introduce the cases, allow us two brief vignettes on the more scientific and technical aspects of outliers. In particular, we describe the methodology and logic behind different types of outliers. If you are not interested in research methodology and the academe of outliers, simply skip the following section.

Outliers from a Theoretical Perspective

Outliers are intuitively interesting organizations from a theoretical perspective in that they both challenge and build upon existing knowledge structures (Murray and O’Mahoney, 2007; Bogers and West, 2012). However, in academic research it is unclear how these outside or fringe sources of knowledge interact with other organizations ...

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