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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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9. “One Size Does Not Need to Fit All”—Nor1 eStandby Upgrade Solution

by Liis Männamaa

A stay in a hotel room is a complex product.

A product that is answering the consumers’ needs to sleep and rest, being a blend of hardware (bed, furniture, bathroom), services (F&B, housekeeping, concierge), and many other aspects that help satisfying a guest’s requirements during the stay (i.e., location, view, space, entertainment solutions, quietness). For its consumers it can be a very emotional product, especially for those who choose to travel for leisure, not for business. For those selling the product it is highly perishable: If a room is not sold before the break of dawn, never again will they be able to create a contribution to their need for revenue ...

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