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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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14. Gengo: Winning in Translation Through Crowdsourcing

Who else would understand better the value of enhancing intercultural exchange than Robert Laing and Matthew Romaine, the founders of Gengo? Both of them are multicultural. Robert was born in Australia, and has lived in Britain, Belgium, and Japan. Matthew has American and Japanese lineage and has also lived in both countries. Both of them have experience working in intercultural projects. Matthew had worked with Sony as a member of its international growth strategy team. He was asked to translate a lot during his work there, up until he decided that he wanted to get back to his roots and experience working in a Japanese company. Robert, meanwhile, had previously supervised the creative ...

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