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Strategic Innovation: The Definitive Guide to Outlier Strategies by Michael Gibbert, Liisa VÄlikangas

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21. Power to the People: Participant-Driven Health Research at Genomera

Technology entrepreneur Greg Biggers is a problem-seeker. In 2008, he came across personal genetics when he listened to Hugh Reinhoff, a medical geneticist and founder of MyDaughtersDNA.org, spell out his lifetime challenge and took participant-driven health research using personal genomics as his own challenge. Reinhoff had set up a laboratory in his attic equipped with second-hand DNA analysis equipment in order to figure out the genetic basis of his daughter’s undiagnosed syndrome. Deeply touched by Reinhoff’s painstaking and inspiring effort, Biggers realized that analysis of DNA and health data was no longer the exclusive realm of scientists. He also realized that health-related ...

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