Chapter 2 Strategic Listening
IN THE PREVIOUS chapter, we focused on individuals’ listening. In this chapter, we will look at listening in an organizational setting. We discuss what strategic listening entails and how we can understand the concept of strategic listening. We will also present a range of reasons why it is essential for organizations to listen strategically. We begin the chapter by noting that successful organizations do listen.
Successful Organizations Listen
Plenty of research shows a strong link between listening and successful organizations. Attempts have been made to calculate in monetary terms how much it costs organizations not to engage in listening and what the benefits of increased listening ...
Get Strategic Listening now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
