Long description

The coordinate plan shows 4 axes.

The axis pointing down is labeled “SP.” Its values range from 0 to negative 7.

The axis pointing left is labeled “CP.” Its values range from 0 to negative 7.

The axis pointing up is labeled “FP.” Its values range from 0 to 7.

The axis pointing right is labeled “IP.” Its values range from 0 to 7.

Each quadrant shows a strategy as follows.

Quadrant 1: Aggressive

  • Backward, forward, horizontal integration

  • Market penetration

  • Market development

  • Product development

  • Diversification (related or unrelated)

Quadrant 2: Conservative

  • Market penetration

  • Market development

  • Product development

  • Related diversification

Quadrant 3: Defensive

  • Retrenchment

  • Divestiture

  • Liquidation

Quadrant 4: Competitive

  • Backward, forward, horizontal ...

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