Long description
The coordinate plan shows 4 axes.
The axis pointing down is labeled “SP.” Its values range from 0 to negative 7.
The axis pointing left is labeled “CP.” Its values range from 0 to negative 7.
The axis pointing up is labeled “FP.” Its values range from 0 to 7.
The axis pointing right is labeled “IP.” Its values range from 0 to 7.
Each quadrant shows a strategy as follows.
Quadrant 1: Aggressive
Backward, forward, horizontal integration
Market penetration
Market development
Product development
Diversification (related or unrelated)
Quadrant 2: Conservative
Market penetration
Market development
Product development
Related diversification
Quadrant 3: Defensive
Retrenchment
Divestiture
Liquidation
Quadrant 4: Competitive
Backward, forward, horizontal ...
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