Long description

The chart shows a coordinate plane. Its x-axis shows the “Competitive Position” ranging from “Weak” to “Strong.” The y-axis shows the “Market Growth.” It ranges from “Slow” to “Rapid.” Each quadrant shows the strategies to be adopted as follows.

Quadrant 1

  1. Market development

  2. Market penetration

  3. Product development

  4. Forward integration

  5. Backward integration

  6. Horizontal integration

  7. Related diversification

Quadrant 2

  1. Market development

  2. Market penetration

  3. Product development

  4. Horizontal integration

  5. Divestiture

  6. Liquidation

Quadrant 3

  1. Retrenchment

  2. Related diversification

  3. Unrelated diversification

  4. Divestiture

  5. Liquidation

Quadrant 4

  1. Related diversification

  2. Unrelated diversification

  3. Joint ventures

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