Long description
The chart shows a coordinate plane. Its x-axis shows the “Competitive Position” ranging from “Weak” to “Strong.” The y-axis shows the “Market Growth.” It ranges from “Slow” to “Rapid.” Each quadrant shows the strategies to be adopted as follows.
Quadrant 1
Market development
Market penetration
Product development
Forward integration
Backward integration
Horizontal integration
Related diversification
Quadrant 2
Market development
Market penetration
Product development
Horizontal integration
Divestiture
Liquidation
Quadrant 3
Retrenchment
Related diversification
Unrelated diversification
Divestiture
Liquidation
Quadrant 4
Related diversification
Unrelated diversification
Joint ventures
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