Long description
The matrix shows 30 case numbers. Each case number has a corresponding company name. The matrix shows 11 management concepts. The mapping between the management concepts and case numbers is as follows.
Strategy or Model or Process
USA Headquartered
o USA-Based Service Companies: Case 3, Marriott International, Inc.
o USA-Based Manufacturing Companies: Case 18, Tesla Motors, Inc.; Case 24, case 24 Revlon, Inc.
Outside-USA Headquartered:
Vision or Mission Statements
USA Headquartered
USA-Based Service Companies: Case 5, Cinemark Holdings, Inc.
USA-Based Manufacturing Companies: Case 15, Constellation Brands Inc.; Case 16, GoPro, Inc.
Competitive Profile Matrix
USA Headquartered
o USA-Based Service Companies: Case 1, Dunkin’ Brands ...
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