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The structure of the book
Part 1 The Concept and the Need
1 From planning to strategic management and beyond
2 Strategic management: success or failure?
3 A look at the total process
Part 2 The Changing Environment
4 The challenge of the future
5 The environment: assumptions in planning
7 Techniques for assessing the environment
8 Business philosophy (ethics and morality) and strategic management
Part 3 The Making of Strategy
9 The corporate appraisal – assessing strengths and weaknesses
10 Analysing the industry and competitors
11 Analysing the UK management development and training industry: a case history
12 The search for shareholder value
13 Vision and objectives ...
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