CHAPTER 1

From planning to strategic management and beyond

Strategic management has a long history, although the words used to describe it have changed several times as the concepts have modified and developed. The aim of this chapter is to review the development of the subject from an approximate starting point in the mid-1960s, and to show how the modern approaches have emerged. The chapter is more than a history lesson, in that it also puts the various theories and concepts into a context, trying to cut through the confusion that results from the claims of certain authors that they offer the only true path to salvation.

In any aspect of management theory the enthusiastic practitioner is both a source of strength and a cause of weakness. ...

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