CHAPTER 23

Evaluating a business plan

Many managers are given strategic plans to comment on during their careers. The aims of this chapter are to show what to look for if you are placed in this position, to aid the process of critical evaluation. A secondary aim is to provide guidelines which can be used to evaluate any plan that you may be called upon to write.

It is not easy to review a plan that someone else has written, although many of us are required to do just that. If you prepare a plan yourself, you know the background situation, the analytical approaches applied, the gaps in the information used to formulate strategy, and you have a good grasp of all the elements of the strategy. The position may be very different when you are asked ...

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