CHAPTER 25

Project planning and appraisal

This is the first of three chapters which deal specifically with the implementation aspects of strategic management. The aim is to show how project plans may be used as a means of confirming the strategic decision, and providing a means of breaking down the strategy into actions which can be monitored. A second aim is to show the linkage which should exist between project planning, strategic management, and financial control mechanisms such as capital budgeting.

The need for project plans, as one of the ways in which a company moves its long-range plans into today's actions, was mentioned in Chapter 3. The company's strategic plans may be regarded as a snapshot of the entire company and its intentions ...

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