CHAPTER 28

Introducing strategic management

Not every authority on strategic management believes that there should be a formal process of strategic management. The aim of this chapter is to show how to introduce a successful process into an organisation.

Throughout this book the aim has been to present strategic management at both a conceptual and a practical level. In order to make sense the practical implications have been restricted to the particular aspect of planning which was under discussion. It is now time to leave the discussion of individual components and to look again at the complete process. The next chapters are very much a continuation of the first three, which also examined corporate planning from a holistic viewpoint.

This ...

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