CASE STUDY 6
ESSEL PROPACK: DREAM AND DESIRE TO DELIVER; PROGRESSIVELY WIDENING THE HORIZON
Every time you brush your teeth by squeezing the tube of paste or squeeze a leading face cream to apply on face or hands, you are likely to be experiencing Essel propack technology. About 33% market share in the laminated tubes domain with manufacturing facilities in 12 countries distinguishes Essel Propack. Essel is a pioneer in introducing laminated tubes in India way back in 1984 and it remained ahead of competition by building trust among companies in the pharmaceutical, oral care, health care, personal care, and cosmetics segments.
Growth Stages
Essel Propack became the world’s largest manufacturer of specialty packaging with 24 manufacturing facilities ...
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