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Strategic Management
book

Strategic Management

by Dr.Jacob Thomas
January 2016
Beginner content levelBeginner
848 pages
28h 40m
English
Pearson Education India
Content preview from Strategic Management

CASE STUDY 6

ESSEL PROPACK: DREAM AND DESIRE TO DELIVER; PROGRESSIVELY WIDENING THE HORIZON

Every time you brush your teeth by squeezing the tube of paste or squeeze a leading face cream to apply on face or hands, you are likely to be experiencing Essel propack technology. About 33% market share in the laminated tubes domain with manufacturing facilities in 12 countries distinguishes Essel Propack. Essel is a pioneer in introducing laminated tubes in India way back in 1984 and it remained ahead of competition by building trust among companies in the pharmaceutical, oral care, health care, personal care, and cosmetics segments.

Growth Stages

Essel Propack became the world’s largest manufacturer of specialty packaging with 24 manufacturing facilities ...

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Publisher Resources

ISBN: 9789389588064