Publication of this book would not have been possible without Bruce Bishline, BS. Based on his years of experience in retail business, retail marketing, and business academics, Bruce tirelessly reviewed this book and provided valuable suggestions, objective viewpoints, and real-life insights. Bruce is an expert in small business start-ups as well as in growing existing businesses. He currently works in adult education at Tulsa Tech and conducts classes for entrepreneurs and business owners. I was extremely fortunate that Bruce was willing to share his time and expertise. Bruce’s business blog is located at http://www.bishline.com.