Strategic Marketing Planning for the Small to Medium-Sized Business is designed for the business owner. It will generate many thoughts and ideas that are important to building your plan. We urge you to make notes, to read with a pencil in hand. Ask yourself questions as you go. If the manual presents options to you, circle the one that is most appropriate to your situation. It should be your goal to write notes or comments on every page.
In addition, this manual will often ask you questions or ask you to complete a form before you have all the information you need. Although this may strike you as odd, it is a way to begin the process that will allow you to discover what you are missing so that you can complete the element ...
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