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Strategic Planning 101 by Linda Russell, Jeffrey Russell

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Thinking and Planning Strategically

Quick! Without looking for that card stashed in your desk drawer, what is your company's vision statement? And what are the key points of its strategic agenda? Are you drawing a blank on both?

Well, join the club! Though most companies have a well-crafted strategic vision statement and strategic plan, there is often a gap between these ideal words and what people know and do. Why do these words often fail to engage those on the front line?

Before exploring answers to these provocative questions, let's define “strategic planning.” The word “strategy” comes from the Greek strategos—“the art of the commander-in-chief;…of projecting and directing the larger military movements and operations of a campaign” (Oxford ...

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