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Preface
During the past two decades, the global economy has gone through many
unpredicted episodes of turbulence. Uncertainties give birth to challenges as
well as to opportunities. Many small- and medium-size business enterprises
and their ambitious promoters successfully exploited these opportunities
and grew very rapidly. But this growth was not the result of proper strategic
planning. Rather, it was due to successful short-term decisions. For sustain-
able growth, a strategic plan is a must.
In cases of large business organizations, young and brilliant executives
are looking for fast entrepreneurial growth. So they have no choice but to ...