
Comprehensive Case Study ◾ 269
Decide a capital expenditure plan for the R & D center
Start building-up the R & D center with or without the help of any university.
Recruit a capable team to handle R & D leading to high quality product
development
Educate the old & new distributors, vendors and sales team about the new
product, once it is ready for commercial launch
Study the market (both domestic & foreign) for high quality products
Prepare a detailed project or feasibility report about sales – costs – profit for next
five years
Launch it in small markets to know the feedback about quality, price and delivery
Work on the feedback critically & if necessary, ...