
Although there are countless books available on strategic management,
there are few, if any, that supply practical coverage of strategic planning,
execution, and measurement—until now. Considering the entire value
chain, this book covers the complete process of strategic planning,
execution, and measurement.
Based on three decades of field-tested experience, Strategic Planning,
Execution, and Measurement (SPEM): A Powerful Tool for CEOs
provides both a consultant’s view and an entrepreneurial approach to
strategic planning, execution, and measurement. Walking you through
the process, it begins by defining world-class status, visions, missions, ...