STEP 1 Analyzing the Situation
The first step in any effective public relations plan or marketing communication program is to accurately identify the situation facing your organization and address underlying concerns. Specifically, this step will focus on four areas:
- • Issues management.
- • Risk management.
- • Crisis management.
- • Reputation management.
PUBLIC RELATIONS SITUATION
Put simply, a situation is a set of circumstances facing an organization.
Without an early and clear statement of the situation to be addressed, you will not be able to conduct efficient research or define the goal of your communication program later in the planning process.
Situations vary. An auto manufacturer’s situation might be the availability ...
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