Strategic Planning

Notes

Introduction

1. See http://www.sba.gov/size for a summary of the various size standards and how they vary by industry.

2. See, for example, Aragón-Sánchez and Sánchez-Marín (2005); Kraus, Harms, and Schwarz (2006); Robinson and Pearce (1984); and Woods and Joyce (2003).

Chapter 1

1. http://www.famous-quotes-and-quotations.com/yogi-berra-quotes.html

2. Lipton (1996).

3. See Google.com, Microsoft.com, and Amazon.com. It is interesting that in 2008 Microsoft, reflecting the dynamics of the marketplace, changed their vision to a broader statement: “Create experiences that combine the magic of software with the power of Internet services across a world of devices.”

4. Fowler and Trachtenberg (2009).

5. Waters (2005), p. 3. See also an interview ...