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Strategic Public Relations Leadership, 2nd Edition
book

Strategic Public Relations Leadership, 2nd Edition

by Anne Gregory, Paul Willis
July 2022
Intermediate to advanced content levelIntermediate to advanced
242 pages
8h 11m
English
Routledge
Content preview from Strategic Public Relations Leadership, 2nd Edition

2 A public relations view of the organisation

DOI: 10.4324/9781003185253-3

Introduction

Most business specialisms have a particular lens through which they see organisations. Lawyers view organisations as legally constituted entities of various kinds and are concerned with legal processes, contracts and regulatory issues. Accountants see organisations as bundles of resources ...

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Publisher Resources

ISBN: 9781000603415