Strategic Public Relations Leadership, 2nd Edition

4 Supporting the chief executive

DOI: 10.4324/9781003185253-5

Chapter overview

This chapter explores the challenges confronting the chief executive officer (CEO) in the contemporary organisational environment. The discussion serves to highlight the potential which exists for a productive working relationship between the CEO and the public relations leader. These insights can also been applied to the relationship between a public relations practitioner and the most senior executive in any organisation, regardless of whether they hold the title of CEO.

Introduction

An important organisational role for public relations practitioners is supporting and working with the senior leadership team. This advisory role often requires a close working ...