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Strategic Public Relations Leadership, 2nd Edition
book

Strategic Public Relations Leadership, 2nd Edition

by Anne Gregory, Paul Willis
July 2022
Intermediate to advanced content levelIntermediate to advanced
242 pages
8h 11m
English
Routledge
Content preview from Strategic Public Relations Leadership, 2nd Edition

5 A model of strategic public relations

DOI: 10.4324/9781003185253-6

Introduction

In the book's introduction it was proposed that three factors are crucial to the effective performance of a public relations leader: a thorough understanding of the strategic role that public relations ...

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Publisher Resources

ISBN: 9781000603415