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Strategic Public Relations Leadership, 2nd Edition
book

Strategic Public Relations Leadership, 2nd Edition

by Anne Gregory, Paul Willis
July 2022
Intermediate to advanced content levelIntermediate to advanced
242 pages
8h 11m
English
Routledge
Content preview from Strategic Public Relations Leadership, 2nd Edition

6 Contextual intelligence

DOI: 10.4324/9781003185253-8

Introduction

Understanding the context in which the organisation operates is a defining characteristic of public relations leadership in each of the strategic levels described in Chapter 5. It is about being sensitive to the expectations others place on the organisation, spotting threats and opportunities in the environment in which you operate, generating insights that enhance ...

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Publisher Resources

ISBN: 9781000603415