Strategic Public Relations Leadership, 2nd Edition

8 The business of ethics

DOI: 10.4324/9781003185253-10

Chapter overview

This chapter should be read in conjunction with the previous one on values. It takes forward the thinking to examine why ethics are important to organisational health, explores three of the main ethical frameworks and their links to leadership and how ethical leadership marks out forward-thinking organisations. The chapter finishes by considering the contemporary ethical leadership challenges of digital transformation.

Introduction

At the time of writing in 2021, the latest Edelman Global Trust Barometer¹ found that in all four institutions it surveyed (government, business, NGOs and media) trust had fallen back after an upwards bounce in May 2020 during the Covid 19 ...