Strategic Public Relations Leadership, 2nd Edition

9 Enacting the role

DOI: 10.4324/9781003185253-11

Chapter overview

This chapter is about the behaviours that demonstrate the priorities that public relations leaders exhibit when enacting their day-to-day roles. Two main topics are considered: first the scope of the role and various perceptions of what that should be from both practitioner and CEO perspectives. Second, the behaviours of public relations leaders should focus on so that they contribute effectively to organisational performance and health.

Introduction

This chapter discusses how public relations leaders enact their roles. It links to Chapter 5 which touched on the subject of roles but is also closely associated with Chapter 2 on leadership and public relations and Chapter ...