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Strategic Public Relations Leadership, 2nd Edition
book

Strategic Public Relations Leadership, 2nd Edition

by Anne Gregory, Paul Willis
July 2022
Intermediate to advanced content levelIntermediate to advanced
242 pages
8h 11m
English
Routledge
Content preview from Strategic Public Relations Leadership, 2nd Edition

12 The expert technician

DOI: 10.4324/9781003185253-15

Introduction

Being an accomplished technician is an essential part of public relations leadership. The sort of technical skills usually associated with public relations include writing, other types of content development, making a presentation, negotiating with others and carrying out research.1 These are the practical abilities practitioners display in their key areas of operation such as media relations, investor relations, crisis management, marketing ...

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Publisher Resources

ISBN: 9781000603415