July 2022
Intermediate to advanced
242 pages
8h 11m
English
This chapter is a call to action for public relations leaders to adopt a consultancy-based approach. It applies whether a practitioner works in-house, for a public relations agency or is a self-employed freelancer. The reason is simple. Good consultancy practice helps to bridge the gap between a public relations leader knowing what their strategic role should be and ensuring this is how they spend their time. ...