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Strategic Public Relations Leadership, 2nd Edition
book

Strategic Public Relations Leadership, 2nd Edition

by Anne Gregory, Paul Willis
July 2022
Intermediate to advanced content levelIntermediate to advanced
242 pages
8h 11m
English
Routledge
Content preview from Strategic Public Relations Leadership, 2nd Edition

14 The consultant

DOI: 10.4324/9781003185253-17

Introduction

This chapter is a call to action for public relations leaders to adopt a consultancy-based approach. It applies whether a practitioner works in-house, for a public relations agency or is a self-employed freelancer. The reason is simple. Good consultancy practice helps to bridge the gap between a public relations leader knowing what their strategic role should be and ensuring this is how they spend their time. ...

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Publisher Resources

ISBN: 9781000603415