SUPPLY CHAIN MANAGEMENT PROFILE
BASF: INCREASING FARM YIELDS THROUGH INNOVATIONS IN CHEMISTRY
A few weeks before harvest time, unusually heavy rains have drenched wheat fields all over Germany, making a devastating fungal infestation likely. A protective fungicide is needed right away. The best solution is Adexar®, BASF’s innovative control agent. However, the timing is extremely tight. Farmers, who can’t keep a supply of the agent on hand because they lack adequate storage facilities for housing this kind of material, need to be able to get Adexar from the nearby dealer with little advance notice. Moreover, they have little time to administer the fungicide before harvest.
Meanwhile, in Brazil, millions of acres are now being prepared for soybean ...