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Strategic Thinking by Ken Lang, Andy Bruce

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Defining Strategy

Strategy was once defined as “the art of planning and directing large military movements and the operations of war”. In business, a strategy maps out the future, setting out which products and services you will take to which markets – and how.

TIP

Understand why a strategy is important for you and your business.

TIP

If you are unsure of the strategy of your organization, ask your superior to clarify it for you.

Why have a strategy?

Having a strategy enables you to ensure that day-to-day decisions fit in with the long-term interests of an organization. Without a strategy, decisions made today could have a negative ...

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