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Strategic Thinking by Ken Lang, Andy Bruce

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Summarizing the Analysis

Analysis produces a wealth of information. It is important to extract the most valuable elements, or those that will have the greatest effect on your strategy, and document them in a summary. Use this as the starting point for the planning process.

TIP

Make sure the team understands the purpose of the summary.

TIP

Use a quick SWOT analysis to solve any problems as they arise.

Assessing your SWOT

A SWOT summary details your strengths, weaknesses, opportunities, and threats, often in the form of a matrix. The chart below highlights questions you can ask to help you decide which key elements from your analysis belong under which headings.

Table Understanding your team’s Swot
Strengths What is the team competent ...

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