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Strategic Thinking by Ken Lang, Andy Bruce

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Defining your Purpose

Every business must have a primary purpose. Why do you and your team exist in your own organization and in the context of the outside world? Define your aims and agree on a statement of purpose to keep you focused as you develop the plan.

TIP

Make sure that your team is able to state its purpose.

TIP

See that your purpose fits in with that of your organization.

Considering aims

If your superior has asked you to start the strategic planning process, you may be given a definite set of aims at the outset. If you are creating the strategy for yourself, then define your aims by discussing them with others. Think about the wording you use, since your purpose forms the first boundary for the strategic plan and should help ...

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