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Strategic Thinking by Ken Lang, Andy Bruce

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Choosing Strategic Emphasis

Your strategic emphasis dictates where you should allocate time and resources. To get the priorities right, look at your products, services, markets, and customers in terms of groups. Bear in mind that circumstances change, so review your emphasis regularly.

TIP

The more you focus, the faster your effectiveness will improve.

TIP

Talk to your suppliers to check that you have grouped products correctly.

Grouping products and services

If you have many different products and services, you will find them far more manageable if you consider them in terms of groups when deciding which are most important. Group ...

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