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Strategic Thinking by Ken Lang, Andy Bruce

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Testing the Strategy

You now have a strategic plan to which everyone should be committed, until events require you to review and amend it. To maintain the plan’s effectiveness, it is important to be able to test current activities and new ideas for strategic fit.

TIP

Ensure that everyone knows the key tests for a new idea.

TIP

Keep referring people back to the strategy to maintain focus.

Building a business case template

A business case template enables you to assess whether new ideas fit with your strategy. To create the template, list the most important criteria of your strategy. One criteria, for example, might be to maximize short-term sales. Give each criteria a rating out of 10 that reflects its importance, with 10 being the highest ...

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