Strategies for Project Sponsorship

Foreword

There is an old saying that we can pick our friends but not our relatives. Similarly, a project manager can often pick his or her team but rarely, if ever, the executive sponsor. Yet, projects cannot succeed without an engaged and skillful executive sponsor or project owner.

Strategies for Project Sponsorship offers project managers, project sponsors, and executives insight into the key role of the sponsor. The authors have correctly identified that much has been done—and continues to be done—to develop the role of the project manager, but they have also identified that the role of the project sponsor has been sadly neglected to date—something ...