An Empirical Basis for Strategic Management of Price and Aid
Richard A. Hesel and Craig Goebel
Revenue from student tuition is the most critical factor in the financial health of all but the wealthiest 4-year colleges and universities. Even with a healthy endowment, generous alumni support, and sizeable research grants, regularly meeting net tuition revenue targets is absolutely essential. The challenge of meeting enrollment and tuition revenue targets has increased considerably over the years, becoming more and more a focus of strategic planning and making it critical to ensure that the institution is maximizing net tuition revenue. As net revenue is driven by a number of factors, including an institution’s competitive market position, ...
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