April 2016
Intermediate to advanced
295 pages
7h 6m
English
Summary of Key GuidanceUse these summary pages to recall the key guidance offered in this book.
The difference between running a business, and running it well, lies in how well we know our customers, how well we assess our competitors, how well we deliver value, and how quickly we bring an appropriate response to change. The vehicle we use to make these assessments, strategic planning, also helps us organize people, resources, and investments to achieve revenue, profitability, expense, and market share targets. ...