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Strategy and Business Process Management
book

Strategy and Business Process Management

by Carl F. Lehmann
April 2016
Intermediate to advanced content levelIntermediate to advanced
295 pages
7h 6m
English
Auerbach Publications
Content preview from Strategy and Business Process Management

1

How to Compete:Competitive Strategy

A benchmark work against which most industry-leading organizations form and judge their business strategy is found in Competitive Strategy: Techniques for Analyzing Industries and Competitors published in 1980 by The Free Press. In it, Professor Michael Porter of the Harvard Business School defines competitive strategy as a broad formula for how a business needs to compete, what its goals should be, and what policies will be needed to carry out these goals.

Competitive Strategy is comprised of three parts. The ...

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Publisher Resources

ISBN: 9781439890240