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How to Compete:Competitive Strategy
A benchmark work against which most industry-leading organizations form and judge their business strategy is found in Competitive Strategy: Techniques for Analyzing Industries and Competitors published in 1980 by The Free Press. In it, Professor Michael Porter of the Harvard Business School defines competitive strategy as a broad formula for how a business needs to compete, what its goals should be, and what policies will be needed to carry out these goals.
Competitive Strategy is comprised of three parts. The ...
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