April 2016
Intermediate to advanced
295 pages
7h 6m
English
How to Focus Operations:The Discipline of Market LeadersMichael Treacy, a lecturer on business strategy and founder of Treacy & Company (a Boston-based management consulting firm), and Fred Wiersema, founder of Ibex Partners (specializing in strategic and management team alignment), through their work with CSC Index, coauthored The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market published in 1995 by Perseus Books. In it, they state that setting strategy and direction requires organizations to create ...